This book is a great start for anyone going into business.It covers everything from internal issues to external issues and covers theory of adjusting to those issues.It is a slow read.I equate it to a kid eating peas; it is not the most pleasurable thing out there, but you are so much better off consuming it.I would definately recommend it to a friend.Click Here to see more reviews about: Strategic Management: An Integrated Approach [STUDENT EDITION] (Hardcover)
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