You will not find a better book than Future Savvy on how to cultivate a forecasting mindset. I teach futuring workshops for mid-career professionals. I have just adopted Future Savvy as a textbook for my graduate students. Why? Future Savvy is accessible. It contains a wealth of managerial wisdom about bias traps, perceptive frameworks, change drivers and change blockers. You may know your industry, but Future Savvy will help you think beyond the limits of trend extrapolation to analyze your changing macro context. It will teach you how to define a cone of uncertainty for your division or product line, and weigh the likelihood of alternatives disrupting your business. Finally, you will take away questions to ask any business or government forecast, to separate the wheat from the chaff. Yes, you could find a more technical book on forecasting methods. You could get a more detailed book on short-term operational business forecasting. You could even buy a more entertaining book on erroneous predictions. But you will not find a better book to under gird both sense making and decision making in an organizational context. Unlike a lot of futurist fluff out there, this book delivers on its promise.
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