Review of Think Twice: Harnessing the Power of Counterintuition (Hardcover)

Over the millennia, our brains have been developed to be the most energy conserving part of our bodies due, in part, that our distant forefathers had to make quick decisions of friend or foe. Therefore, we rarely take time, and energy, to think or rethink things over. If one does not spend a little extra time to think thru your important decisions, you tend to be on "Thin Ice". For example, take another look at the title of the book, did you notice the double entendre ?!

This book is about mistakes and bad decisions of smart people, business executives, doctors, and others. Many of the reasons all these people and professions make bad decisions, in part, is that we all have a similar framework of having the same mental software basics. This can and does lead to false beliefs and bad decisions due to mental traps as the author describes. These default false beliefs that we all have inherited prevent clear thinking. As the author describes throughout the book, "To make good decisions, you frequently must think twice - and that is something our minds would rather not do."

The book is a nice enjoyable read, very clear with the necessary psychology jargon, and has a very nice set of notes to follow-up on if you would like. All in, though short, this book comes highly recommended for any bookshelf on how to make better decisions.


As a side note:I have pointed out in other reviews of other books below that are in the same genre and which are some of my favorites. So if you like this somewhat introductory book, then you may be interested in more hidden traps our minds fall into, or other social influences, I provide the following recommendations:Influence: The Psychology of Persuasion (polymath classic),How We Know What Isn't So (very good),Mean Markets and Lizard Brains (Hidden Gem),The Psychology of Judgment & Decision Making (Classic), orPoor Charlie's Almanack (Charlie's Insights). Good reading and enjoy :)




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