Review of The Future of Banking In a Globalised World (The Wiley Finance Series) (Hardcover)

Chris Skinner's book is an informative and highly relevant book for understanding opportunities and challenges in today's 24*7 global financial markets. His writing is clear and entertaining. Using a fresh and innovative approach, Chris Skinner highlights the importance of technology in servicing customers across the globe, and points to a number of trends that will affect profitability if not taken into account. A must read for anyone interested in 'the future of banking'.



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Review of J.K. Lasser's Your Income Tax 2007 (Hardcover)

I have purchased this book each year for the last 15-20 years.It is awesome.

Barbara
Jacksonville FL



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Review of Deflation: What Happens When Prices Fall (Hardcover)

I follow the financial news fairly regularly, reading the news headlines and many of the columns on the Internet at least three times daily. A few months ago, the main topic of some of the economic stories was one that I had never seen in a contemporary financial column, the possibility of the U. S. economy entering into a deflationary state. A deflationary condition is when prices start to fall, and people begin to delay non-essential purchases in the belief that they will continue to fall, which can lead to an economic collapse. In general, it was considered a significant threat, and apparently the high officers of the Federal Reserve (the Fed) were preparing contingency plans if it were to happen. The possibility, consequences and potential benefits of a deflationary phase in the U. S. economy are the primary topics of this book.
Outside of major wars and their consequences, there were two major economic cataclysms in the U. S. economy in the twentieth century. The first was the Great Depression of the thirties, which was a major deflationary period. The second was the uncontrolled inflation of the seventies, where price increases were relentless, a major success was proclaimed when the inflation rate dropped to ten percent or less. These two long-term economic problems form the major historical basis for the basic premise that monetary policy is the preeminent driver of major economic trends. Milton Friedman, long the primary champion of monetary policy, is mentioned many times. Farrell finds many historical justifications to blame the severity of the two events on the Fed. While it cannot be refuted that the Fed made many major mistakes in both situations, the political leadership also must bear a great deal of responsibility. That point is made, but not quite as forcibly as it should have been.
The primary event that is driving the current concern over the potential for deflation is the performance of the Japanese economy in the last decade. It has been in a recurring deflationary condition throughout that time, performing sluggishly and with no end in sight. However, Farrell uses this as a point of demonstration as to how monetary policy can be used in a counterproductive manner. He argues that the Fed is smart enough to avoid those mistakes and will act quickly and forcibly to prevent a dangerous deflationary trend in the U. S.
Another major point is whether deflation is in fact a trend to be feared or welcomed. As Farrell so excellently points out, there have been many deflationary periods in the American economy, and while we remain focused on the 1930's, the others were often periods of economic expansion and growth. They were due to the development of new technologies, which led to previously unheard of improvements in efficiency. Dramatic improvements such as the telegraph, telephone, railroad and medical advancements all changed society and dramatically lowered the costs of gods and the efficiency of living. His point is that if the costs of the goods are declining due to increased efficiency, then it is a very good thing. Companies being forced to reduce their production costs in order to compete is always a boon to the overall economy.
The last chapter contains a series of recommended policy changes. The first is that global free trade should be expanded to include all nations. Farrell argues that since the poorer nations largely rely on agriculture, the U. S. should stop subsidizing agriculture, which would allow the products from the poorer nations to compete in the global markets. A valid point, but of course politically impossible. One point that I found of particular interest was the cost benefits of sophisticated medical care. He argues that nearly every successful medical treatment returns more than it costs. The exact figures are that from 1960 to 1997 it cost approximately $13,000 in medical spending and pharmaceutical research to gain one year of additional life and that the economic return on this additional year of life was $150,000. If true, it would be the most powerful argument for universal health care that could be made. An additional argument made in this section is that the current system of employer-managed health care programs is inefficient and should be refined into a single program.
Several pages are devoted to significant human capital investment, which means enormous investments in education and training. Farrell argues very forcefully that this is essential and historically justified. As Americans began moving from a rural, agrarian society to an urban, industrial one, the massive investments made in education were necessary for the transformation to be complete. He argues that sufficient investment capitol would be available if the agricultural subsidies were eliminated.
Farrell makes powerful arguments in favor of his basic premise that deflation is an expected consequence of dramatic increases in economic efficiencies due to the opening of global trade and technological advancements. While I sometimes had minor disagreements with his points of emphasis and understand that his proposals for solution are largely politically impossible, I found the book a sound analysis of what is now being raised as a potential economic danger.



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Review of Less Is More: How Great Companies Use Productivity (Hardcover)

Perhaps because of, or even in spite of, positive reviews aplenty from other Amazon reviewers, I found this book disappointing and confusing. A comment in the Introduction caught my attention. Jennings writes "we were eager to avoid Tom Peters' embarrassment when a number of excellent companies sagged badly soon after publication..." Quick Google searches on three (there were more companies; I just did three) Jennings-commended companies (The Warehouse, Ryanair, and Nucor) read more like embarrassments as well.

To be specific:

The June 4, 2003 New Zealand Herald reported that "The Warehouse founder Stephen Tindall has stepped back into the company's day-to-day operations, leading a scheme dubbed Project Urgency to fix its Australian problems. ... Tindall is leading Project Urgency. Its aim, as the name suggests, is to give the Australian operation a rapid makeover."

At the same time, Ryanair had its own problems. Per the web report: "Europe's fast-growing low-fare airline, dropped as much as 14.7 percent Tuesday after the low-fare airline said it expects lower fares and yields this year will pressure its profit margin." The book may provide an explanation: Jennings lauds attention to customer service and satisfaction and chastises those who fail to respond to customers. As Jennings ironically notes: "Other than cheap airfares, customer service at Ryanair is nonexistent." Queried by Times of London reporter as to the paper receiving "more complaints concerning Ryanair's customer service than any other airline," Ryanair's CEO response: "We don't screw them every time we fly them." Nice attitude.

A third featured company, Nucor, also turned south about the time Jennings went to press: Nucor's stock price dropped by half between mid 2002 and early 2003.

There is more I found unsettling: Jennings repeats canards about "eggs and ham" (the chicken's involvement and the pig's commitment), about showing prospects a heavenly version of product yet delivering hell, and about decentralizing fireworks production (avoiding one big explosion). He mimics Jim Collins's "Get the right people on the bus." He follows Peter Drucker's ideas to produce the anagram, WTGBRFDT ("What's the good business reason for doing this?"). And Edwards Deming must be spinning in his grave when he reads Jennings: "The objective is to perform the task with zero variation." (p.129)

The all-too-flattering biographies and profiles remind me of Fast Company or Inc. pieces. The book concludes with a self-congratulatory chapter recommending of Jennings' previous work, an epilogue featuring Jennings' personal trainer, and a lengthy section of acknowledgements that consists of name dropping more than links to research help. He commends his research team of recent graduates of Stanford, Princeton, and Berkeley yet he offers no systematic research, data, tables, graphs, analyses or standards. Jennings has a lot of ideas and inspiration, but little is substantiated. And, in another twist, the book is about more (productivity, profits, revenue per employee), not less. The final product is a watered down amalgam of "In search of excellence" and several other popular business authors and books.



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Review of The Intelligent Negotiator: What to Say, What to Do, How to Get What You Want--Every Time (Hardcover)

Charles Craver is the Leroy S. Merrifield Research Professor of Law at George Washington University (Washington, D.C.) where he teaches negotiating. Through his work at the Law School and in workshops throughout the world, Professor Craver estimates that he has taught negotiating skills to some 60,000 attorneys and businesspersons.
The Intelligent Negotiator is a book that fulfills the promise of its title. Craver provides the reader with the techniques and skills to become a true master of the craft.
Unquestionably, The Intelligent Negotiator will prove invaluable for the beginning negotiator and a solid source for refining the skills of the more experienced practitioner. Refreshingly, in a field in which so much has been written and is often unacknowledged, Craver credits and draws upon the research and findings of its authors. Additionally, although he has a preferred approach to negotiations, the author provides a fundamental negotiating skills book that does not rest upon the adoption of a singular negotiating style.
"Don't even try to adopt just one negotiating style or philosophy," Craver tells his reader in the first sentence of his work, "for there is no single approach that can effectively govern all bargaining transactions" (p.3). The intelligent negotiator, in Professor Craver's view, is a person who is comfortable working within a suite of negotiating styles. The reader who understands that premise is on the way to wisdom.
The experienced negotiator knows that no matter what the hopes, not every negotiation expands the pie. Negotiators come in all stripes and are driven by differing motives. Success in negotiations requires that its participants understand and adapt easily to the reality of functioning with an arena encompassing widely disparate styles.
Craver notes three major approaches that the intelligent negotiator must master. The first of these is the Competitive-Adversarial. This is the stuff of win/lose negotiations, the zero sum game in which the pie is presumed to be fixed and one participant wins more if the other loses more. The second he defines as the Cooperative-Problem-Solving approach. In this style, the parties seek to expand the pie through engaging in a joint creative enterprise and thereby enable the participants to realize a win/win outcome. The intelligent negotiator recognizes that this second style has inherent rewards and significant risks of exploitation depending upon the true commitments of the parties at the bargaining table to the cooperative negotiating style.
Both styles remain predominant in negotiating and Craver introduces the reader to some of the research on the effectiveness of practitioners of these two dominant negotiating styles. It is interesting research.
Craver cites a study of the negotiating styles of practicing attorneys conducted by Professor Gerald Williams of Brigham Young University some twenty years ago that may surprise many readers. According to Professor Williams' research, most practicing lawyers do not use an adversarial style in their negotiations. Two thirds of the attorneys, as viewed by their colleagues, used a cooperative approach and only twenty-five percent of the lawyers were seen as practitioners of an adversarial style of negotiations (p.10).
More importantly, peer assessment concluded that cooperative negotiators fared far better than adversarial attorneys in the negotiating arena. Fifty-nine percent of the cooperative style negotiators were viewed as effective negotiators and only a miniscule 3 percent were considered ineffective. Only 25 percent of the adversarial style negotiators were deemed effective by their peers and a staggering 33 percent were judged to be ineffective. A more recent study reported last year by Professor Andrea Kupfer Schneider, found over half of adversarial style negotiators were considered ineffective by their peers (p.10).
There is much that the negotiator can draw from these findings, not the least of which is that the intelligent negotiator must be able to adapt and operate successfully in an arena of diverse approaches. Reliance on a singular style, as Professor Craver well illustrates is a recipe for disaster.
Given this, Craver offers a third style as the best primary style for the intelligent negotiator. The Innovator approach, as the author calls his preferred style, is a hybrid of both of the preeminent negotiating approaches. Its hallmarks are beginning with principled offers, matching one's counterpart on how much and what is disclosed, relying on objective criteria and recognizing that the primary goal of the negotiator is to obtain beneficial results for themselves and secondarily for the opponent.
The core of the book, however, is far from a discourse on a singular approach, but rather the teaching of the underlying fundamental skills and techniques that every negotiator regardless of their approach requires to succeed in practicing the art. The book, therefore, is an intelligent negotiator's guide to the practice of negotiations.
Craver explores the process thoroughly and leads his reader through the tough issues confronting every negotiator with concise and well-reasoned advice. The author shows the reader the importance of setting high goals, even increasing them before negotiations begin. He gives the reader solid advice on how to construct an opening offer and coaches the negotiator on its critical impact on the psychology and course of the negotiations to follow. The reader learns how an opening offer operates as an anchor, its role in bracketing the negotiating settlement range and its use in framing the other party's perception of gain and loss in the potential agreement. If these concepts are not clear to you, they are clearly explained in Craver's work.
There is far more in this volume. You will find strategies for multiple item negotiations, techniques for handling absurd positions, some careful advice on reading body language and a host of topics that the intelligent negotiator must know. You will find it a valuable negotiating skills guide of value for any style of negotiations.
To complete his work, the author turns his attention to some of the more special types of negotiating situations that all readers encounter. You will find some insightful advice in his concluding sections on negotiating employment agreements, automobile purchases and real estate bargaining.
Highly recommended.
John Baker, Ph.D.
Editor, The Negotiator Magazine



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Review of You Don't Have to Be Rich: Comfort, Happiness, and Financial Security on Your Own Terms (Hardcover)

There are dozens of books which address many of the same topics and issues and this is one of the best because it was written primarily for non-experts such as I who seek "comfort, happiness, and financial security on [our] terms," of course, and need guidance to make appropriate decisions. Answers to questions such as these are more difficult to formulate now than at any prior time that I recall:

*What are the significant differences between standard of living and quality of life?
*Are they mutually exclusive?
*How can -- and should -- "wealth" be measured?
*To what extent (if any) is there a correlation between personal happiness and net worth?
*What do the happiest people seem to share in common?
*What are the most damaging misconceptions many people have when formulating a financial plan?
*Which strategies and tactics are most effective to achieve financial security? Why?
*What are "The Ten Commandments of Financial Happiness"?

Chatzky address these and countless other questions which many of us may have but feel embarrassed to ask. Of course, we can retain highly reputable financial planners whose services are worth every dollar they cost. However, my own experience suggests that a financial planner's best client is a well-informed client. More specifically, financial planners are most valuable once a client has carefully completed exercises such as those which Chatzky includes in her book. Invoking direct address, what do you REALLY want in life? Being rich and being happy are NOT mutually-exclusive. Many people are unhappy because they are essentially insolvent, if not destitute. No savings, credit unworthy, deeply in debt, in danger of foreclosure or eviction, etc. Many others are just as unhappy because of their affluence. They yearn to possess what money can't buy: physical health, peace of mind, friendship worthy of the name, etc.

Caveat: Do NOT purchase this book or any other such book unless and until you are wholeheartedly committed to doing the "homework" required and then to following through on whatever decisions you make. I think that Chapter 6 (all by itself) is worth far more than the cost of the book. However, do you REALLY understand the requirements as well as the benefits of living within your means? Tough decisions may need to be made. (I mean TOUGH.) Do you have what it takes to make them? More importantly, do you have what it takes to stick with those decisions no matter what? Years ago, the actor Rod Steiger was asked if young people ever requested career advice. "Oh yeah, sure, all the time. I look them right in the eye and ask `Do you want to be an actor or do you HAVE to be an actor?' The longer it takes themto answer, the less likely they'll ever make it." If you HAVE to have financial security, Jean Chatzky can help you to achieve it.Otherwise....



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Review of You Don't Have to Be Rich: Comfort, Happiness, and Financial Security on Your Own Terms (Hardcover)

There are dozens of books which address many of the same topics and issues and this is one of the best because it was written primarily for non-experts such as I who seek "comfort, happiness, and financial security on [our] terms," of course, and need guidance to make appropriate decisions. Answers to questions such as these are more difficult to formulate now than at any prior time that I recall:

*What are the significant differences between standard of living and quality of life?
*Are they mutually exclusive?
*How can -- and should -- "wealth" be measured?
*To what extent (if any) is there a correlation between personal happiness and net worth?
*What do the happiest people seem to share in common?
*What are the most damaging misconceptions many people have when formulating a financial plan?
*Which strategies and tactics are most effective to achieve financial security? Why?
*What are "The Ten Commandments of Financial Happiness"?

Chatzky address these and countless other questions which many of us may have but feel embarrassed to ask. Of course, we can retain highly reputable financial planners whose services are worth every dollar they cost. However, my own experience suggests that a financial planner's best client is a well-informed client. More specifically, financial planners are most valuable once a client has carefully completed exercises such as those which Chatzky includes in her book. Invoking direct address, what do you REALLY want in life? Being rich and being happy are NOT mutually-exclusive. Many people are unhappy because they are essentially insolvent, if not destitute. No savings, credit unworthy, deeply in debt, in danger of foreclosure or eviction, etc. Many others are just as unhappy because of their affluence. They yearn to possess what money can't buy: physical health, peace of mind, friendship worthy of the name, etc.

Caveat: Do NOT purchase this book or any other such book unless and until you are wholeheartedly committed to doing the "homework" required and then to following through on whatever decisions you make. I think that Chapter 6 (all by itself) is worth far more than the cost of the book. However, do you REALLY understand the requirements as well as the benefits of living within your means? Tough decisions may need to be made. (I mean TOUGH.) Do you have what it takes to make them? More importantly, do you have what it takes to stick with those decisions no matter what? Years ago, the actor Rod Steiger was asked if young people ever requested career advice. "Oh yeah, sure, all the time. I look them right in the eye and ask `Do you want to be an actor or do you HAVE to be an actor?' The longer it takes themto answer, the less likely they'll ever make it." If you HAVE to have financial security, Jean Chatzky can help you to achieve it.Otherwise....



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Review of Finance: Introduction to Institutions, Investments, and Management (Hardcover)

This is an excellent overview of finance and related topics. focuises on macroeconomic factors, such as aspects of national banking and finance, international trade and currency exchange systems, etc. Also focuses on corporate and business finance. Also contains excellent exercises for math and accounting functions.



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Review of Powerhouse Principles: The Billionaire Blueprint For Real Estate Success (Hardcover)

Beeing an experienced (and successfull) developer in Italy, I can assure you that the book is phenomenal.
In this book I learned "something" that will increase my net-worth by the (many) millions.
Thank you Jorge.

P.S. For you that are starting out, get this book. You might not fully understand every single phrase of the book ... in any case you will learn a lot on the business of developing and/or investing in real estate




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Review of Powerhouse Principles: The Billionaire Blueprint For Real Estate Success (Hardcover)

Beeing an experienced (and successfull) developer in Italy, I can assure you that the book is phenomenal.
In this book I learned "something" that will increase my net-worth by the (many) millions.
Thank you Jorge.

P.S. For you that are starting out, get this book. You might not fully understand every single phrase of the book ... in any case you will learn a lot on the business of developing and/or investing in real estate




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Review of Marketing to American Latinos: A Guide to the In-Culture Approach, Part II (Hardcover)

When I took my first trip to California in the 1960's, I saw fast food outlets selling a strange cuisine that I had never seen on the east coast - tacos.I hadn't a clue what this was..never even heard the word.Much has changed since then.
Latinos are a major new presence and force in the United States, whose influence on our commerce and politics will only continue to grow.For those who have more than casual interest in this phenomenon, perhaps for purposes of business or for politics, Isabel Valdes has produced a most timely and useful guide.Ms Valdes, with professional precision, takes apart this demographic and cultural Rubik's Cube, lays the pieces out before the reader, and then, taking the reader by the hand, methodically and meaningfully puts it all back together.Weaving together a tapestry of various countries of origin, age distribution, language preference, time in the US, etc, the author helps us sort through the reality behind the headlines and develops systematic approaches to formulate an effective and targeted business strategy.Data is targeted, timely, well presented, and well analyzed.Yet, the human dynamic behind the data is not lost.Highly recommended.



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Review of Bogle On Mutual Funds: New Perspectives for the Intelligent Investor (Hardcover)

For almost a decade now, this has been my bible on mutual funds.Using a straightforward and candid approach, Vanguard founder John Bogle explains every aspect of mutual funds and the industry behind them.Never does Bogle exaggerate information or mislead the reader as many other financial "guru's" do to sell their books.He is a true consumer advocate and his goal is clearly to educate.

Covered is everything from stocks, bonds, money market funds, indexing, asset allocation, expense ratio's and the risks inherent not only in investing but in not investing (e.g. the erosion of the dollar vs. inflation in "safe" investments).Bogle utilizes numerous graphs and statistical data throughout the book to help make his point and to allow the reader increased comprehension.

It is important to note that this book was published in the early 1990's.Since then capital gains tax laws have changed and the Roth IRA was yet to be created.For more up-to-date information I would recommend reading Bogle's newer book, Common Sense on Mutual Funds. Nevertheless, Bogle On Mutal Funds is a great place to start educating yourself to become more financially savvy.This book has been invaluable to me and I believe it is key to my investing success.I find myself often referring to it, expecially now in these turbulent market times just to hear Mr. Bogle remind me to, "stay the course" and I will be rewarded.No wonder so many admirers refer to the beloved Mr. Bogle as, "Saint Jack."



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Review of Real Estate Development: Principles and Process 3rd Edition (Hardcover)

This book was recommended as a textbook for a 4th year course in real estate development and it reads like one. It is well organized and covers this broad subject with detailed, practical information in a systematic way.

Most of all I enjoyed the two real life case study storys (of the development of an office building and a high-rise apartment) that weave through the chapters. These were very candidly told by the developers themselves and give the real picture of the trials and tribulations of large project real estate development.

Numerous listings of information sources, web sites, and bibliographies at the end of each section makes this book a 'keeper' reference text.



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Review of Sex, Drugs and Economics: An Unconventional Introduction to Economics (Hardcover)

If you think economics is really the "dismal science," then Diane Coyle, a Harvard-trained economist who lives and works in London, is out to change your mind. And what a job she does in her new book on the basics of general economics. This work is indeed an easy read on a complex subject but Coyle never insults the intelligence of her readers and fully intends to explain in a readable style exactly what the study of economics is all about.

Right at the beginning, Dr. Coyle tells us precisely what she intends her book to do: "This book aims to demonstrate that economics is essentially a particular way of thinking about the world that can be applied to almost any situation affecting individuals, companies, industries, and governments." Then, to make sure we all understand that the study of economics is not just for the professional or the academic but has a broader horizon, she insists that economics is "the subject for you whatever your interests and concerns" and that her objective is "to provide a new light and refreshing appetizer that might satisfy delicate appetites but also encourage some readers to develop a taste for more."

One of the things that makes this book so appealing is that Dr. Coyle uses our ordinary life experiences to allow us to grasp many of the major concepts of economics. She does discuss sex and illegal drugs and how economics applies to them, but she also has chapters on sports, music, energy, auctions, war games, movies, the Internet, weather, and other common topics with which we are very familiar, all utilized as a means to introduce, explain and describe various technical terms and concepts at different points in the book.

For instance, the first chapter of the book, titled "Sex: Can you have too much of a good thing?," introduces the concepts of "demand" and "supply," as well "inelastic supply of labor" and "product differentiation." Chapter 2, which is about illegal drugs, introduces the concepts of "market," "externality," "price elasticity of demand," and "cost-benefit analysis." A later chapter on sports explains the concept of "economics of scale," while the chapter on music explains the idea of "marginal cost," and the chapter on immigration explains the concept known as the "lump of labor fallacy." Furthermore, she provides an excellent description of the concept of the "public good" in the chapter on disease, and her discussion of this concept will be of particular interest to libertarians and classical liberals.

There are a few things I found particularly helpful during my reading of this book. The most important to me as a general reader was that the major terms and concepts of economics were set in boldface type as they were introduced in the text. This meant I paid particular attention to them as I was reading and realized they were important to understanding what was being said. Next in importance, at the back of the book is an appendix outlining and explaining the "Ten Rules of Economic Thinking," a section I thought helpfully summed up many of the main points expressed in the text. Finally, a glossary is provided which further explains and expands the major terms and concepts used throughout the book. I wish this sort of format was used more often in books on otherwise difficult subjects. And of course the book includes the usual bibliography (with many Internet websites also provided) and a well-organized comprehensive index.



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Review of Wealth: Grow It, Protect It, Spend It, and Share It (Hardcover)

With more than 25 years' experience managing other people's money, his personal finances and his family's wealth, Stuart Lucas shares his secrets for building and protecting wealth.

Lucas, a fourth-generation heir to the Carnation fortune, is an accomplished wealth management advisor.In Wealth: Grow It, Protect It, Spend It and Share It, he offers a coherent plan that integrates the vital components of a wealth management strategy.

Departing from the money management classic process, he offers a unique eight-point framework.

1.Take charge and do it early.
2.Ally family and business interests around wealth-building goals and strategies.
3.Create a culture of accountability.
4.Capitalize on your family's combined resources.
5.Delegate, enable and respect independence.
6.Diversify but focus.
7.When possible, err on the side of simplicity.
8.Develop future family leaders with strong wealth management skills.

Lucas says he filters every decision he makes, whether it involves choosing an investment manager, thinking about tax strategy or setting family goals through the prism of these principles.

His discussion equips even the most sophisticated of financial families with an essential, but workable, reference point for their own financial processes.




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Review of Alexander the Great's Art of Strategy: The Timeless Lessons of History's Greatest Empire Builder (Hardcover)

The flow of this book is in alignment with the thought process of business executives. The USP of this book is it has historical pieces coupled along with strong analysis to churn out wisdom for leaders as well as strategists in every sphere.

May be a few historical points are not spot on in this book. However, the readers of this book should not be in pursuit of history but wisdom acquisition from the life of the greatest conqueror of all time, Alexander the Great, who never lost a war.

This book makes a close analysis into what made Alexander so special. Apart from being gifted with special traits of a natural leader, Alexander was able to make huge magnitude of impact during his short life due to his forward thinking father, Philips of Macedonian. Aristotle, mentor of Alexander, helped him develop a strong analytic framework of mind and appreciation for looking at issues from various perspectives. The book mentions that the "think global act local" approach was first promulgated by Alexander. As one reads on, one will understand how and why many leaders / strategists (in various spheres) over the centuries have been inspired by Alexander the Great.




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Review of Success Runs in Our Race: The Complete Guide to Effective Networking in the Black Community (Hardcover)

I would recommend reading this book, as well as giving this book as a gift to all college graduates. The chapter that tells how to create and do an awards ceremony in less than 2 hours alone is worth the price of the book! I particularly liked the way he defined "networking" vs. "neck-working"--and how to handle those who have mistaken one for the other. (Neck-working is misusing your opportunity to network by trying to hit on the opposite sex--a definite no-no!) Mr. Fraser's solid hints on connecting with like-minded individuals in the black community and giving back to the community, not abandoning it are fantastic--and doable. If you like commentary by people like Tavis Smiley, this is your book!



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Review of The Marketing Mavens (Hardcover)

Noel Capon enters a thoroughly ploughed field of business writing and surprised this reader by digging up many fresh treasures. He achieves this through his savvy research project (this book is way more than the standard round-up of usual suspects,) and through choosing some left of field businesses to examine: The Mayo Clinic? The result is fresh writing, fresh thinking and recommendations that aren't necessarily all new, but are re-phrased and re-expressed for today's times.

I'm beginning to find marketing gurus like Aaker (Example: Building the Brand-Driven Business: Operationalize Your Brand to Drive Profitable Growth,) somewhat tired these days, and slipping behind the game in terms of what the age of the internet has done to personalise and redefine the relationships between organisations and their customers. Mass marketing, as it became defined in the post-war years up to the 1990s, is over and done with: everything is coming down to a one on one encounter, but on a large scale.

Capon clearly gets this, and communicates this. I particularly appreciate his writing on how organisations need to better integrate (break down those silos,) in order to serve the customer, and how organisations must measure what matters. For many marketers, as they'll see here, 'what matters' may be quite different from what they've been measuring to date. Well recommended. $18? Spend your money.




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Review of Financial Institutions Management + S&P + Enron PowerWeb (Hardcover)

This is probably the best book in risk management available today. This is due to the combination of breadth and depth of the text. The author gently introduces the student to an important subject and explains with pains how to manage each and every kind of risk. The two chapters on Interest rate risk are absolutely fabulous. There is a sense of continuity because the concepts you learn in one chapter has applications in another. The problems at the end of the chapters are are also challenging and will require an in-depth understanding of the subject. This book is the ultimate.



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Review of Banking in Asia: The End of Entitlement (Hardcover)

As a marketer of technology products to the financial services industry, I found this text extremely useful in developing a go to market strategy for Asia.Excellent qualitative analysis and suprising amount of quantitative detail.The best (only) overview for anyone wanting to understand financial services in the countries of the Asia Pacific region.



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