David Falk is not about Ferrari's and Rolex's. He's not about telling you what you want to hear. He IS about brutal honesty and the best interest of his clients. Being Michael Jordan's agent is enough to get people to want to read your book. What's great about The Bald Truth is that it turns out, David Falk is like Jordan himself; he started from nearly nothing and made it to the top through extremely hard work and competitive spirit. In an honest and honed voice, Falk recalls how he came up in the sports agent business, how he predicted and leveraged changes in marketing shoe/apparel deals, and how he learned so much along the way. Falk's honesty, experience, and broad perspective make this book a very worthwhile read. As I said in the title, I can't put it down...
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