Being an avid reader of Jubak's column in MSN's moneycentral, most of his theses and discussions on macro trends (the usual suspects - BRIC, commodities/food, infrastructure, aging population and money management) seemed a little tired, and that perhaps was why the book didnt meet my expectations.While Jukak's exposition of the key macro trends are systematic and well-made, most readers familiar with his column and financial press in general, may be hard pressed to find any new dramatic insights from this discussion.The book starts off with his opinions (and rationale) on fundamental and technical investing ("both are wrong"), identifying common themes and stocks that move according to that theme, and an overview of his method of stock selection. He then organizes his thoughts in this book based on a list of macro themes, evidence and arguments to support these themes and 'risks' associated with that trend.For each trend, he identifies key stocks that are his picks to play that sector. In addition, each chapter also lists additional stocks that he considers to be worthy additions if one were to overweight that theme/sector in one's portfolio, including mutual funds/ETFs that could mimic his opinion expresses in a particular chapter.
The book then concludes with a comprehensive list of his picks and short blurbs on that stock, including which chapter that stock or associated theme was mentioned.For the more experienced reader who may choose to buy this book, this particular section is perhaps more useful - quick scan of the list and then explore in detail when needed. If you are more familiar with the investment media, you may find the under-representation of healthcare stocks a bit unusual when most authors touting the aging population focus on medical device companies like Stryker, Medtronic, etc. while Jubak focuses on money management. A relative novice investor may benefit tremendously from the discussion on the trends and specific stocks for that trend.If you are not familiar with Jubak and his thought process, you may want to check out Moneycentral's website to view his portfolios (he has 4 different ones; he will be monitoring the 50 stocks mentioned in this book as well) before you invest in this book.
In short,good investment for a relatively new investor; if you are already tuned in to the financial press, monitoring his columns and portfolio on Moneycentral is a better pick.
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