The challenge when purchasing "how to" business books is finding the book that fits your level of advancement. A book that's too detailed and advanced is just as useless as one that's too basic and general. I found "Email Marketing by the Numbers" to be the perfect blend for my organization, Cantaloupe.TV. We've been doing email marketing for about 2 years and for us the book provided a satisfactory introduction to the most important email marketing topics (i.e. if you just focused on and mastered these areas you're well above average) but it also had plenty of information for us to grow into (i.e. we're probably 6-24 months away from implementing many best practices).
If you're already doing Taguchi testing to optimize your email templates, you'll learn something from "By the Numbers" but it's likely not going to take your organization to its "next level"; however, I would still argue it has value for any individual wanting to learn the complete email marketing picture. This book is a fantastic guide, with actionable advice for mastering email marketing best practices.
P.S. My organization does mostly b2b marketing and the fact that the book sometimes uses b2c examples did not detract from the relevancy of the lessons.
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Email marketing is the greatest option for sales and this is the great media to generate new business avenues and push the sale. Email marketing is perhaps one of the successful ways to attract new customers by care touch with obtainable ones and minimizing operating cost.
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