I liked this book a lot. Most negotiating books are either so complicated that you'd have to be an ambassador to understand them or so aggressive in their tactics that you wouldn't want to use them. This book is a perfect balance of ethical methods that will make you a winner. Ed Brodow is a competitor of mine on the negotiating lecture circuit and he has done an excellent job of distilling his all-day boot camp into a highly readable book. From Roger Dawson, Author of "Secrets of Power Negotiation."
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