Powerlines is both a quick study on how to create more effective slogans and taglines - the heart of any successful marketing campaign - and a thoughtful primer on how the right words can deliver the brand promise to today's consumers.The book is filled with real life examples of how well-chosen words can turn an ordinary product into an extradordinary brand.Powerlines is a marketing professional's canon on how words sell brands, but fans of politics and social history will also find this an entertaining read.Click Here to see more reviews about: Powerlines: Words That Sell Brands, Grip Fans, and Sometimes Change History (Hardcover)
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