Review of Rules to Break and Laws to Follow: How Your Business Can Beat the Crisis of Short-Termism (Microsoft Executive Leadership Series) (Hardcover)

I read all books from Don and Martha. "one to one future" was the first and the best book I've ever read related to CRM. "return on customers" was a first attempt to demonstrate that company value isn't necessarely equal to EBITDA and value of shares. Don and Martha introduced here the concept of long-term view vs short-termism.
With this latest book "rules to break & laws to follow" - I've read it in one day! - they follow their concept of demonstrating what real value to a company means.
I do like especially the introduction of an "employee/empowerment"-dimension which was a little bit missing until now.
Real great book. A must for all leaders and managers.
René F. Lisi



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