This book is an interesting mix of articles that represent various versions and views of what is termed as globalization. Most other treatments of globalization as a phenomenon, look at it from a businessstandpoint and view it as a normatively desirable state of affairs. Themain appeal of this book is that it presents contrasting viewpoints and inthe process throws light upon some of the pitfalls that might be associatedwith such blanket acceptance of the business version of"globalization" as a normative end-state or at least anunstoppable trend. One of the key insights that I derived from this bookwas the ability of each one of us to shape the future of globalizationrather than to accept it as industrialization, marketing and technology onthe rampage. Business people who seek to develop insights intoglobalization would gain a lot from reading this ecelectic mix ofperspectives and realizing that this is one phenomenon that business schoolresearchers may not be able to put in a two by two matrix.Click Here to see more reviews about: Rethinking Globalization(S): From Corporate Transnationalism to Local Interventions (International Political Economy) (Hardcover)
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