This is a book that I consider to be one of the most refreshing business texts that I've had the pleasure to read in a long time. It was something of an epiphany for me as concepts I had always instinctively known to exist and to be right were suddenly being detailed and consolidated in a way I have never had the vision to do, and in a way I have never read before.Time will tell, but the methodology presented here may just provide the hitherto missing link between what we pay for information and what we get from it. Remember that by the end of 2001, the US alone will have spent the lion's share of a trillion dollars on Information Technology, and though we may not like to admit it, much of that money will disappear down a black hole of failed projects and mis-used systems.
If the case studies are anything to go by, the company that has the foresight to apply the principles of "Information Orientation" will not only offer itself the best chance of avoiding the IT gravity well, but will also be putting itself on track to derive the maximum possible value from its expenditure on information systems, in a way that will be measurable in the real business terms of growth, margin and bottom line.
That's a claim I find pretty exciting and I'm looking forward to applying it in my own environment. The authors say it's no fad, and my gut feeling is to agree. I recommend you get a copy of this book before your competitors do!
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