No, really, it is.When I come across a book, speaker, slideshow or tv show that takes a complicated or mundane topic and explains it as clearly as Ken Gronbach has explained the essence of demographic transitions in "The Age Curve," I applaud the author. When the writing is not only clear and concise but also entertaining, I stand up and cheer.
Gronbach uses stories from his years of experience in the advertising and marketing business to explain what is important about basic data like how many babies were born in which years during the last century or so in the USA. Instead of being an actuary's idea of a boring meeting (no offense to actuaries!) it is a lively and humorous read, with lots of slap-your-forhead, "well, DUH!" moments. With real-life applications like blue-jean and motorcycle sales, stories about leftovers at the dinner table, and discussion of current events like immigration and China,Gronbach makes what some consider a dry topic into something you'll talk about at cocktail parties, with your spouse as you plan your future together, and, perhaps most importantly, at the conference table with your business associates.
After reading this book, you will start to see every issue that attracts or confounds you differently. You will analyze every business challenge, measure every political argument, and make every investment decision from a new perspective. And whenever you run into some executive making a lame excuse about not being able to predict the future and how it might affect stockholders, you will want to slap them with a copy of this book.
This book is a 250-page "a-ha moment." I recommend it to everyone who thinks or cares about the future of our culture, and who wonders why big businesses sometime run aground on issues that seem later to have been completely predictable.
Want bonus points? Hire Gronbach to speak to your business or trade group -- he's a great presenter with a show that will keep you awake -- even after a big lunch!
Click Here to see more reviews about: The Age Curve: How to Profit from the Coming Demographic Storm (Hardcover)
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