This is one of the most outstanding books I have read .It tells a story and gives an in depth explanation of the reasons for the successes.The ability and single-mindedness of the leaders of the founders, Gail and Dave Liniger have provided cohesion and impetus to RE/MAX growth and efforts. The book is an outstanding case study which I am sure will become a standard text in colleges and universities. I was also impressed with the care taken to recruit leaders and other employees into RE/MAX.As stated,"Recruit dream sharers for skills and knowledge but select finalists for values and attitudes."It seems to me that this credo has helped to assure RE/MAX's outstanding, continued success.Also, the unceasing emphasis on "stay focused," " brand dominance" and "pace line leadership" to assure growth helps to explain why RE/MAX is the world leader.
EVERYBODY WINS masterfully explains the RE/MAX concept and operation in my view.Harkins and Hollihan's outstanding case study helps to assure that RE/MAX is a "beacon" for firms and persons seeking success.I have no doubt universitybusiness schools will seize it to make their studies current, meaningful and reflect what is possible in American business both nationally and internationally.
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