Ronald Reagan campaigned and then was elected on a promise to restore American virility. In the closing years of the cold war, we wanted to believe that America was a super power and that we ourselves were super. Who better suited for that type of positioning than a former Hollywood actor? I think the "1950's Doc Brown" from the 1985 blockbuster 'Back to the Future' spoke for many people when he just expressed shock that an actor ended up as President of the United States. Yet, it made perfect sense in the early years of the cable revolution when the 'best' public official was one who did manipulate the media for their message.
The author examines how this manipulation provided a needed boost to America. We were still recovering from Vietnam and had difficulty realizing that we were perhaps not the center of the world. Reagan's campaign was genius because it essentially said 'don't' and encouraged swing voters to believe that everything would be solved if they elected Reagan.
Reagan made critical inroads with 'blue-collar' democrats. These voters had supported the party on economic issues but had been increasingly at odds with the Democrats on social issues. Specifically because of his own Hollywood background, Reagan knew these voters could be won if he stressed 'morals' and 'tradition' regardless of how he (a twice divorced man who had signed off on the liberalization of abortion laws as California Governor) actually felt about those same issues. Appearance IS everything in politics.
The author also makes clear that the Reagan years are not admirable. Troy explains how the feel good images of success and luxury were sharply contrasting with the reality being experienced by many people. The rapidly rising cost of living, spending cuts, and the AIDS epidemic prevented many other people from enjoying the prosperity.
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