What a great help MARKETING INSIGHTS TO HELP YOUR BUSINESS GROW has been to me!As a freelance writer (with only minimal "hard business" experience), I have begun helping my daughter create a variety of marketing materials to promote her new venture as a licensed massage therapist.Thanks to Peter Francese's easy-to-grasp mini-articles, the realm of marketing has been demystified.I particularly appreciated learning how to let demographics shape a marketing plan, how to focus on ways of uniquely meeting the needs of specific target customers, and how to avoid spending excessive time, money, and energy on creating a website and email copy to reach potential clients.Mr. Francese's touches of humor in the book are delightful.To remind start-up business people that they need only to be a step or two ahead of their competitors, he says, "When two of us are being chased by a bear, I don't have to run faster than the bear.I just need to be in front of you by a second or two."So with a smile and a great deal more confidence and at least vicarious knowledge than I had before reading his book, I am ready to draft a brochure and introductory letters to potential clients.
I should add that the hardcover book is small and light enough to tuck into a briefcase or purse, the font size and space between lines are easy on the eyes, and the subtitles throughout are truly helpful.Straight-forward graphics and references to other relevant books and websites are also valuable.Finally, there's no need to worry about business jargon in this book; it is non-existent, in favor of strong examples and clearly-presented "marketing insights to help your business grow." It's a great little book!
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