A must read for anyone interested in financial performance measurement and all related topics, including executive compensation design, corporate portfolio management, investment decision-making.Like Copeland's prior works on valuation and real options, this book is highly accessible to interested practitioners.The underlying premise--value is a function of expected future cash flows--is not controversial.This book takes that concept and shows how commonly used performance measurement systems miss the point.Anyone who has wondered why stock prices sometimes move in mysterious ways needs to read this book.
The book is written for senior managers and is obviously relevant to strategic planners, M&A players and strategy consultants.If you have read or used competing approaches (like EVA and CFROI), you should read their useful critique of these metrics.
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