As businesses fail and the economy shrinks, many organizations are keeping a watchful eye on their marketing departments. Since many marketing departments are responsible for customer satisfaction, advertising, sales, and above all, results, marketers often become the victims of downsizing as a result of the company's overall performance. In Naras Eechambadi's new book "High Performance Marketing," the author gives sound advice on how marketers can perform at a higher level to achieve success."High Performance Marketing" explains the reasons and methods for metrics in detail, the importance of aligning the marketing department with the company's strategic goals, the importance of aligning the marketing department with the IT department, and much more. For instance on the subject of financial metrics, the author observes:
"Financial metrics offer a retrospective view of results; they do not indicate what actions we must take to drive results. However, these are the results most often reported to the financial marketplace and the investors who have the last word on shareholder value."
Not only is the book filled with sound advice from a strategic level but it also gives important tactical level advice on how to perform marketing tactics better. Eechambadi, the founder and CEO of Quaero, also provides real-world case studies from well-known companies over various industries to bring the message home. All in all, "High Performance Marketing" will please many marketing professionals who are looking for new and exciting ways to be effective in sales, marketing, and customer satisfaction.
Click Here to see more reviews about: High Performance Marketing: Bringing Method to the Madness of Marketing (Hardcover)
No comments:
Post a Comment