We've come a long way from two tin cans and a string. We're on the edge of the time when your personal computer will go to the back of the closet to join the electric typewriter and the dial phone. Ready or not, the new worlds of communications are coming at us faster than we ever thought possible.That's the overwhelming conclusion after reading "Commanding communications: Navigating Emerging Trends in Telecommunications" by Joseph Bonocore (John Wiley & Sons, Inc.).This well-researched, carefully considered book warns us to think seriously about the future.Bonocore tells us to carry over only those policies and business assumptions that will be suited to an information highway that will be infinitely wider and unbelievably faster, while being accessible to anyone, everywhere, and at any time.The future holds dizzying possibilities-and it could be subject to unfortunate regulatory squeezes.Bonocore confronts us with issues that deserve our attention.What will shape communications of the next decade?What opportunities and pitfalls will there be? What technologies in development today will dominate the multi-billion dollar communications landscape of the future? A valuable book.A must read for anyone interested in communicating. A book that should be read before almost everything we think about communications and everything we do to create the business of communications becomes obsolete.
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2/08/2010
Review of Commanding Communications: Navigating Emerging Trends in Telecommunications (Hardcover)
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