Review of Common Sense Business: Starting, Operating, and Growing Your Small Business--In Any Economy! (Hardcover)

This work is an important acquisition for any small business
aspirant or entrepreneur. The author asks that we locate
a need and fill it. He recommends that we network with peers
to get support and advice. Small business growth will require
control of overhead spending, efficiency and timely cost savings.
Sometimes downsizing is necessary, as is hiring in upturns
or business spurts.

The section on capitalization recommends that we move capital
quickly while utilizing it slowly. The author encourages
us to save as much as possible and pay off debts slowly.
The volume encourages us to seek successful implementation
by utilizing both internal and external resources.

A strength of this book is that it will focus your attention
on seeking business opportunities which are vital to
consumers. The smart business owner seeks to determine what
people want and how to deliver products and services consistent
with the demonstrated needs.

This book will help with the planning, testing and initial
implementation of any new business idea. For this reason alone,
the purchase will be worth the price charged.



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