All of the innovative marketing strategies and best practices cannot be successful without a well-run organization. "Marketing Champions" provides marketing professionals with the road map to take a more prominent leadership role in driving business performance. This book will change the mindset of marketers as they better align with corporate objectives and forge productive alliances throughout the company. The authors do an excellent job of presenting an approach to win-win relationships for all players. Good tips and structured questions are included to help you easily put key concepts into practice."Marketing Champions" is a must-read for marketing executives ready to make their organizations one of the most respected and influential contributors to business growth. It is the critical guide for taking ownership of financial and strategic outcomes, breaking down operational barriers, and unlocking the company's full profit potential. Not only will this help CMO tenures last longer than the typical 23 months, but it will better position CMOs to compete for the CEO role.
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