This is a collection about the reshaping of the business enterprise. Whether the underlying driver of change is 'the digital revolution' or whether it is simply the emergence of new perspectives on business is probably not a profitable argument. Certainly some of the best articles in this collection have little to do with the Internet as such and a lot to do with rethinking business models.Carr's introduction is particularly good - and is the one part of the book that subscribers to HBR will not have had the opportunity to read already.
In Part 3, there is a very engaging article by Ricardo Semler, best known for Maverick! It is essentially a description of how an entire enterprise has set itself up as a powerful forcing bed for developing and supporting every individual and group within the organization to act as entrepreneurs. By extension it is a powerful condemnation of the loss of potential creativity - and profit - in 'conventional' organizations.
Part 1 ends with a truly startling article entitled 'Transforming Life, Transforming Business: The Life-Science Revolution'. It is startling not for what it says, which is that genetic engineering in all its forms offers enormous business potential, but also carries with it great difficulties, both technically and of acceptance. The startling thing is that there is no mention - not even the whisper of a suggestion, either in the article itself or in the appended note by the Editors of Harvard Business Review - that there are ethical issues to consider and resolve. If this article reflects the thinking of those engaged in the genetic engineering industries, it is no wonder that they have a problem!
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