3/16/2010

Review of Leading Authorities on Business: Winning Strategies from the Greatest Minds (Hardcover)

To really appreciate this book, it's helpful to understand what it is. The publisher, Leading Authorities, is one of the leading speakers bureaus in North America. The firm serves corporations, trade associations, and other organizations in procuring just the speaker(s) they need for their events. In this work, they interact daily with people hungry for information, advice, and inspiration-and with the people who deliver just what those audiences seek. The role of the Leading Authorities Speakers Bureau is to successfully match the right speaker with the need.

In this book, probably the first of a series, the speakers bureau has ventured into putting into print what some of their most effective speakers convey from the speaking platform. The theme of this book is business-winning strategies for business. The essays are all focused on delivering valuable, useful information and advice for the reader. Mission accomplished.

Reading this book is like experiencing a focused set of powerful professional speakers at a major convention . . . while sitting in the comfort of your living room. Well, not quite. No convention would ever give you the opportunity to receive the messages of 34 (count 'em-34) experts in one sitting. In fact, with the power in some of the chapters, it may be difficult to handle this book in one sitting!

Some of the names of the speaker-authors won't be easily recognizable. Others will be very familiar to people who know their work, have heard them speak, or work in their fields. Regardless, every one has a message for the reader. The book is organized into four parts: Toward the Future, Learning to Lead, The Impact of Technology, and Processes, Strategies, and Techniques of Leadership. There are no illustrations in this book. It's straight text . . . and straightforward. Even if you just pick a few chapters that interest you, reading this book will be worth the price.

Idea: Buy a copy of this book for each member of your leadership team. Assign a particular chapter for everyone to read at the same time, then discuss what was learned and how the knowledge can be applied in your organization. Then move to another chapter, and another. If one of the chapters seems particularly important, engage the author to speak at your management meeting.

Note: This book is not a commercial for the speakers bureau. In fact, I couldn't even find a reference to the bureau in the book. This is knowledge that I have--being a professionla speaker myself--and share with you so you can appreciate the power in this book. Definitely worth reading.



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