This is an excellent overview of finance and related topics. focuises on macroeconomic factors, such as aspects of national banking and finance, international trade and currency exchange systems, etc. Also focuses on corporate and business finance. Also contains excellent exercises for math and accounting functions.
Author Joachim Büschken adeptly presents a different form of pricing strategy based on making it more expensive for customers to switch from your product to a new one, even if your product fails them. This concept, called "customer lock-in," entails charging such high "switching costs" for changing vendors that customers are stuck. It means that consumers who buy deficient software or earn frequent flier miles on a chronically tardy airline are reluctant to change because switching is a big nuisance or too expensive. While your business may not embrace this idea, some hardware (Hewlett-Packard) and software (Microsoft) companies use it to great advantage. To his credit, Büschken has a short section on the ethics of lock-in. He concludes that it is ethically okay given disclosure, though you may want to have a deeper discussion. While the writing can be repetitive and dry, we find that this is a rare book on a sensitive topic. We recommend it to marketers and product strategists who want to learn more about this little-known, potentially controversial pricing practice. It is also a pretty good eye-opener for consumers; customer lock-in takes 'caveat emptor'to new heights (or depths).
In my opinion this is one of the best text books on management I read. I am using it extensively with undergraduate students for whom the English is a foreign language, and still they do not encounter any difficulties, either in understanding the text or the cases.
This book was in better condition than listed. It got here really fast, but the shipping materials were torn.
Public relations (PR) is a critical feature of any modern institution's marketing program. However, it is often not seriously considered as a legitimate part of corporate administration because it frequently focuses primarily on tactics - what to do, when and how - and rarely rises into guiding overall company strategy. Yet, if you want a practical guide that will show you how to create a media kit or develop a crisis management plan, Joe Marconi's book is for you. It delivers solidly at this general tactical level, where it is, indeed, a working guide. However, it does not transcend into more theoretical reaches. The book skimps on some more meaty, advanced areas such as the theory of public relations and how it fits into overall corporate strategy. The chapters also do not seem to be arranged in progressive order by subject. For example, chapters on speechwriting are sandwiched between those on crisis management and ethics. However, we find this book valuable for those who want an overview of PR's work-a-day aspects, including normal business tactics if not sophisticated corporate strategy. It also will help those who are not fully familiar with what PR can deliver to a modern institution in challenging times.
I have read a number of books on fraud and this is surprisingly the best that I have read. I have selected and started reading this book like any others and was shocked by the conciseness, focus and intensity that Mr. Albrecht has put into it.
This book serves as an excellent introduction to and/or refresher on valuation techniques. The entire valuation process (primarily DCF) is broken down into a series of steps, each of which gets its own completechapter. Each chapter is well written and builds on its predecessors.Aparticular strength of the book is the authors' reference to Excelfunctions and which ones are useful in valuation models. This book is notjust theory; there are concrete "how to" examples throughout.Once you've finished this book, you can do more than cite valuation theory:you can build valuation models.
One of the best finance books I've everread.
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Excellent book written with the practitioner in mind. Mathematical formalism kept to a minimum. The last 4 chapters (about judgmental forecasting and practical aspects of forecasting) are a plus vs. other books.
Very well written math book for a college student.Would like a answer guide to all questions not just the odd numbered questions.I think the CD is a very good idea; why not include all the answers on the CD with a a special code to unlock the even numbered answers.
The college I teach in replaced this book with another, widely accepted book with a simiar name. This was two years ago, and yet the instructors still keep this book to use for examples, and we would like it back as the book of choice. It stands head and shoulders above most of the competition.
there are a few positives and a few negatives, as im sure you are purchasing this for coursework, you already know that it is over prices as all textbooks and poorly formatted for reference. pay attention to the appendices, they will be important the whole way.