Review of Simple Web Sites: Organizing Content-Rich Web Sites into Simple Structures [ILLUSTRATED] (Hardcover)

This book is a collection of case studies, like Jakob Nielsen's Homepage Usability. The explanations from one chapter to another tends to be repetitive, and not all of the 24 websites are really-really cool, BUT unlike Jakob's book that just attempted to make long distance intepretations, this glossy hard cover book takes us into the design processes complete with each designers' thinkings, from the early paper sketches, the sitemaps, and the final screenshots. And those insights are good enough for me buy this book.



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Review of Money for Nothing: Real Wealth, Financial Fantasies and the Economy of the Future (Hardcover)

A decade ago, economist Roger Bootle won respect for correctly predicting a long period of low inflation. In this wide-ranging look at the world economy, Bootle trades on that credibility to explain the origins of the dot-com bubble and to argue that the economy is in the midst of a housing bubble. He makes the convincing argument that stock-market gains are often little more than ephemera and he explores the idea of a knowledge-based economy. Bullish readers will be put off by Bootle's gloom and doom. Deflation has yet to occur, and the housing bubble he harps on has yet to burst in the time span since this work's publication. Still, we recommend this intriguing title to investors interested in a contrarian view of the markets and the economy.



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Review of Pushing the Digital Frontier: Insights into the Changing Landscape of E-Business (Hardcover)

The Wild West days of the dot-com craze are behind us, but e-business strategy remains a largely uncharted frontier. In fact, e-commerce seems more bewildering than ever, now that many of the strategic maxims that the Internet bubble was built on have been proved false. To help you get a handle on the revolutionary technology that has survived the collapse, Nirmal Pal and Judith M. Ray have collected articles by researchers and executives, including many from their home base, the e-Business Research Center at Pennsylvania State University. This anthology constitutes a solid and well-researched book, which has sufficient gravitas (and jargon) for an academic and enough practical information for an entrepreneur. The multiple authors sometimes overlap as they dissect various e-business approaches, but all offer worthwhile ideas. We [...] recommend this book to executives at any company, since Internet technology is now ubiquitous, and distinctions between old economy and New Economy are fast falling by the wayside.




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Review of High-Performance Interactive Marketing (Hardcover)

A must read for anyone who either makes or influences marketing decisions. Being a part of an organization that serves both small and medium sized businesses that need integrated marketing solutions, this book is the outline for success. As an avid reader, all too often I see either "Joe Bob's theory on marketing success" or somebody plagiarizing one of the Porter bibles; either way, they're not usable by the average guy. Ryan's book has concise, easy to implement solutions that can be scaled. In today's marketplace where most businesses have between 2 and 10 employee's and make well under a million a year in revenue, business owners need roadmaps that are easy to follow and implementable with the staff that is on hand. Ryan does this well.

Not only would I consider this a must read, I'd say it's one to pick up again and again.



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