How well we deal with changes in our business environment is the most important issue that companies face. The Upside of Turbulence is a very riveting book that captures the many times that innovation and agility have to carry a company through some of the hardest issues that a company can face. I could not put this book down; it was that interesting and that good. While companies struggle to compete, and people struggle to compete for jobs, sometimes it is the inexplicable moments where even though the idea is unpopular that carries the company through rough times. There are sections of the book I do not agree with, but most of the book has enough examples to show why things worked when they worked. Companies are struggling now to work out how to manage in what promises to be a very long recovery, the Upside of Turbulence demonstrates how this is the one golden opportunity for companies that understand how to take advantage of downturns and changes in business environments to not only survive but take advantage of the moment. That is what makes this a very good book to read, we all know when things are going badly, but often we do not know how to take advantage of things going badly. The Upside of Turbulence shows how others have done this, and some of the ideas can be applied to issues happening today. We live in a boom bust economy, this is one of the few books that goes back far enough to show how to leverage the boom and the bust and turn it towards an advantage for everyone who is running a company.
Rated 5 of 5 stars, because I could not put this book down, ended up reading it all day, much to my chagrin.
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