I recently read when growth stalls...and found it to be very useful. I've shared excerpts with my senior management team to help them understand that NOW is the time to invest in marketing, not the time to cut it. It's a good mix of reinforcing stuff you should already know and providing valuable insights on stuff you didn't. I'd highly recommend this book.Click Here to see more reviews about: When Growth Stalls: How It Happens, Why You're Stuck, and What to Do About It (Hardcover)
