Review of Sales Management (Hardcover)

This book provides a wide view of sales management through the eyes of an academic. Very good for students and anyone who wants to know all about sales.

However, this book is nothing more than all-the-theory-in-one-book for a professional.

So:
Good for students
Good for the library
Not really aiming at professionals



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Review of Dalrymple's Sales Management: Concepts and Cases (Hardcover)

The projects are very realistic. All though some of the cases are long and they have unecesary scenes, they give you the big picture of a sales manager's every day life situations.



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