Review of Fundamentals of Marketing Research (Hardcover)

I was introduced to this book while taking a market research course during my MBA.As a product marketing manager at a software firm, I have found this text indispensible for our in-house research efforts.

While likely targeted toward those with some market research or statistics backgrounds, this book actually provides the information a capable beginner would need to take a market research project from the planning and research design stages, to appropriate techniques for collecting and measuring research data, and ultimately to data analysis and reporting on findings.

While daunting in page count, one should consider this their market research 'bible.'Plan on tossing your book shelf of market research texts and pick up this all in one resource.



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Review of The Encyclopedia of Housing (Hardcover)

The essence of every encyclopedia is to cover the largest number of topics (entries) pertinent to the field in study. Although Housing is a vast term and can encompass many things, this book has clearly missed a huge number. If my memory serves me right there is no mention about neighborhood concept, very little on new urbanism, nothing on smart growth, ecological villages and sustainable communities...there is much more missing, this is only a part. As I said it is tough to include all, but take a note of the upcoming Encyclopedia of the City from Routledge (editor Professor Roger Caves from San Diego) and you will see what an encyclopedia means. This book needs a 2nd heavily revised edition. I don't envy the editors at all, it is a horrible task to do something like this.



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