Review of Brand Spirit : How Cause Related Marketing Builds Brands (Hardcover)

This book is an eye-opener! Pringle and Thompson have given us a how-to manual on the art and science of cause related marketing. Solidly researched and documented, engagingly written, and replete with case studies from both sides of the Atlantic, Brand Spirit makes a convincing case for the efficacy and the ethics of doing well by doing good. No serious marketing practitioner can afford to remain uninformed about the cogent argument the book advances.

Koil Rowland, founder and retired CEO

Koil Rowland & Associates Jefferson City, Missouri, USA



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Review of The Fundamentals of Municipal Bonds, 5th Edition (Hardcover)

This book gives an excellent overview of muni bonds. It covers the terminology associated with these bonds.
However it contains limited math analysis.
Excellent, excellent reference book.



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