The 85% Niche: The Power of Women of All Colors--Latina, Black, and AsianThis is must reading for anyone envolved with product development and the marketing and selling of products.The author, Miriam Mulay has profound experience across the corporate landscape.Women of Color represent 1 Trillion Dollars in purchasing power. 85% of all purchasing decisions are made by women. The book's premise is that by building brand image and awareness to Women and Women of Color, a corporation will increase its marketing and advertising effectiveness and its overall market or sales penetration. Read it today. Click Here to see more reviews about: The 85% Niche: The Power of Women of All Colors--Latina, Black, and Asian (Hardcover)
